Privacy. Precision. Audience Quality.

Our patented, HIPAA-compliant Micro-Neighborhood® segmentation and targeting platform leverages robust evidence-based data to provide your brand with the most efficient, privacy-safe way to reach your patients and their healthcare practitioners (HCPs) at scale.

The Medicx Product Portfolio

Medicx HIPAA-Compliant Solutions Reach Both Patients And HCPs

Regardless of where your target exists along the patient journey, the Medicx segmentation and targeting platform and Micro-Neighborhood® data empower your brand to hyper-locally target patients and HCPs at scale across channels, devices, and screens.

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Medicx is an Analytics-Driven Healthcare Marketing Solutions Company


Evidence-Based Audience Insights

De-identified dataset, encompassing actual physician diagnoses, in-office procedures, dispensed prescriptions, self-identified opt-in and other valuable data.

Target Hyper-Locally

Proprietary, patented approach using Micro-Neighborhood® audience data while maintaining patient privacy and HIPAA compliance.

Multi-Channel Media

We deliver your DTC and HCP media across multiple channels, including digital display, video, mobile, connected and addressable TV, and permission based 1:1 email and direct mail.

Optimizations

Machine learning algorithms and optimizations that not only learn from your brand's campaign data but also from all of our offline evidence-based data.

90%+

of US dispensed prescriptions and the largest source of physician office and clinic medical claims

35M+

Hyper-local areas profiled across the US

75M

Unique email opt-ins with condition data

6B+

Prescription and medical claims on an annual basis

Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to reach your audiences by leveraging actual patient and HCP health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyper-local areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.

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HIPAA-Compliant

  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Superior Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyper-local areas profiled across the US
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences

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