Targeting Through Our Permission-Based Marketing

Email/Social/Direct Mail

Maximize your investment and zero in on your best audience prospects with our first-party self-identified opt-in audiences. Focus your marketing investment on reaching those who have expressed interest. With our smart targeting approach, you can communicate with consumers who want to hear from you.

Let’s talk about how the Medicx edge can work for your brand.

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Benefits of Permission-Based Marketing

Our self-identified data undergoes rigorous testing to ensure the audiences are valid and actionable. Segments then go through an additional confidence scoring process to further qualify the ideal audience for your campaign.

All of our self-identified audience members are required to provide us with an affirmative expressed consent opt-in to participate and gain access to the unique offers and valuable information we can deliver to them on behalf of our clients.

Reach receptive consumers

Remove guesswork by targeting opt-ins that are associated with a social media account

Permission-based and CAN-SPAM compliant

Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to reach your audiences by leveraging actual patient and HCP health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyper-local areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.



  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Superior Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyper-local areas profiled across the US
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences