Digital Driven by Deeper Insights

Digital & Video

Powered by our patented Micro-Neighborhood® segmentation and targeting solutions, Medicx digital campaigns deliver a greater level of precision and efficiency. The process begins with a thorough understanding of your brand’s strategy and marketing objectives, which we then map to relevant custom audience segments. Then we follow a process of evaluation and optimization to ensure maximum campaign impact.

Let’s talk about how the Medicx edge can work for your brand.

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Benefits of Digital

Micro-Neighborhood® Targeting

Patented hyper-local targeting platform that leverages our proprietary evidence-based and self-identified data at HIPAA-compliant geographic levels

Premium Environment

Your brand message is associated with brand-safe, nationally recognized sites known for the quality of their content

Surround Sound

Medicx custom audiences and cross-channel reach allow you to target patients across all their devices

Case Study: Digital Display in Oncology/Rare Disease

Delivering audience quality well above the national benchmark


Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to reach your audiences by leveraging actual patient and HCP health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyper-local areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.



  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Superior Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyper-local areas profiled across the US
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences
Medicx Ad Specifications

Are you ready to start your campaign? Download our digital ad specs for easy reference.

Download Specs