Digital Driven by Deeper Insights

Digital & Video

Powered by our patented Micro-Neighborhood® segmentation and targeting solutions, Medicx digital campaigns deliver a greater level of precision and efficiency. The process begins with a thorough understanding of your brand’s strategy and marketing objectives, which we then map to relevant custom audience segments. Then we follow a process of evaluation and optimization to ensure maximum campaign impact.

Let’s talk about how the Medicx edge can work for your brand.

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Benefits of Digital


Micro-Neighborhood® Targeting

Patented hyper-local targeting platform that leverages our proprietary evidence-based and self-identified data at HIPAA-compliant geographic levels

Premium Environment

Your brand message is associated with brand-safe, nationally recognized sites known for the quality of their content

Surround Sound

Medicx custom audiences and cross-channel reach allow you to target patients across all their devices

Case Study: Digital Display in Oncology/Rare Disease

Delivering audience quality well above the national benchmark

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Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to reach your audiences by leveraging actual patient and HCP health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyper-local areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.

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HIPAA-Compliant

  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Superior Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyper-local areas profiled across the US
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences