The New Frontier in Television

Connected TV

One of the fastest growing video segments, connected TV with Medicx offers sophisticated Micro-Neighborhood® segmentation and targeting capabilities, increased campaign control, and access to elusive audiences including cord stackers, cord cutters, and cord nevers. Your brand ads are also unskippable, trackable, brand-safe, and 100% viewable. Use this premium environment to bring all the benefits of programmatic, to your TV campaign.

Let’s talk about how the Medicx edge can work for your brand.

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Benefits of Connected TV


Micro-Neighborhood® Targeting

Patented hyper-local targeting platform that leveraging our proprietary evidence-based and self-identified data at HIPAA-compliant hyper-local geographic levels.

Channel Exclusive Audiences

As the number of cord cutters and cord never continues to grow, OTT & CTV remain as excellent channels to reach these and other elusive viewers who aren’t watching traditional linear TV

Premium Environment

Your brand message is associated with top-quality, brand-safe content watched by a fully invested audience

Unskippable Ads

Unlike DVR technology, the CTV ad experience maintains the integrity of your brand message

In-Depth Measurement Capabilities

We partner with brands to ensure that the campaign measurement strategy is aligned with appropriate online and offline metrics and brand KPIs from start to finish

Over The Top & Connected TV Partners


Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to reach your audiences by leveraging actual patient and HCP health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyper-local areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.

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HIPAA-Compliant

  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Superior Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyper-local areas profiled across the US
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences