The New Frontier in Television

Connected and Over-The-Top TV

One of the fastest growing video segments, connected or over-the-top TV with Medicx offers sophisticated Micro-Neighborhood® segmentation and targeting capabilities, increased campaign control, and access to elusive audiences including cord stackers, cord cutters, and cord nevers. Your brand ads are also unskippable, trackable, brand-safe, and 100% viewable. Use this premium environment to bring all the benefits of programmatic, to your TV campaign.

Let’s talk about how the Medicx edge can work for your brand.

Contact Us

Why Use Medicx Connected TV


Connected and Over-The-Top TV (CTV/OTT) brings the advantage of programmatic to TV advertising (PTV) and has the ability to reach elusive audiences, including those that are moving away from traditional cable subscriptions. Its greatest value is being a medium for pushing the true convergence of TV and digital video channels, making it possible to find disappearing TV viewers by targeting audiences that were not effectively exposed on linear or addressable TV.

Large & Growing Audience

182M CTV users (+7% YoY) in the U.S.1

Time Spent Is High

90 hours/month spent watching CTV in an average home2

Pharma Innovation

Pharma penetration low, but it can create exclusivity for your brand

Benefits of Medicx Connected TV


Micro-Neighborhood® Targeting

Patented hyperlocal targeting platform that leveraging our proprietary evidence-based and self-identified data at HIPAA-compliant hyper-local geographic levels

Premium Inventory

Ads run with popular TV shows and movies

Guaranteed Viewership

Ads are non-skippable, brand-safe and fraud free

Deeper Engagement

Can provide dynamic, addressable creative overlays and other fully immersive experiences

Case Study: Performance in CTV

A number of case studies are available including this one in which audience quality was nearly three times the national benchmark and the new patient start rate was 31% over control.

REQUEST THE CASE STUDY TO LEARN MORE

Over-The-Top & Connected TV Partners


Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to find YOUR target patients and HCPs by leveraging health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyperlocal areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.

CONTACT US

HIPAA-Compliant

  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Exceptional Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyperlocal areas profiled across the U.S.
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences