Audience-Based TV Buying

Addressable TV

The precision of Medicx Micro-Neighborhood® targeting and the flexibility and relevance of addressable television are a powerful combination. As advertisers continue to look for ways to complement their more traditional large-scale TV buys, the ability to show different ads to different households, or even different family members within a household, has an essential marketing tool. When you supercharge that addressability with the granularity of Micro-Neighborhood data, you get incredible results.

Let’s talk about how the Medicx edge can work for your brand.

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Benefits of Addressable TV


Micro-Neighborhood® Targeting

Patented hyper-local targeting platform that leverages our proprietary evidence-based and self-identified data at HIPAA-compliant hyper-local geographic levels.

Heightened Relevance

The depth and breadth of Medicx audience data, and the level of our data hygiene mean that we deliver audiences that are receptive to your brand message and ready to take action

Enhanced Engagement and Viewer Experience

The precision of our audience segments and Micro-Neighborhood® targeting platform ensure that your message is being delivered to the right audience at the right time

Reduced Ad Fatigue

Custom audiences and powerful targeting ensure that viewer ad experiences are tailored to their needs and interests rather than bombarding them with cookie-cutter messaging that they tune out

In-Depth Measurement & Attribution Capabilities

We partner with brands to ensure that the campaign measurement strategy is aligned with appropriate online and offline metrics and brand KPIs from start to finish

Addressable TV Partners


Case Study: Audience Quality in ATV

Percentage of exposed consumers who were diagnosed or treated with a competitive Rx was 70% higher than the national index

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Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to reach your audiences by leveraging actual patient and HCP health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyper-local areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.

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HIPAA-Compliant

  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Superior Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyper-local areas profiled across the US
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences