Reach Your Healthcare Professional Through Geomedical Targeting®

Digital & Video - HCP

Powered by our Geomedical Targeting® HCP audience segmentation targeting data, Medicx digital HCP campaigns deliver precision and efficiency. We begin by understanding your brand’s strategy and marketing objectives to better reach your HCPs across all of their digital devices. HCPs can be targeted throughout their daily routines, at conferences, at various medical organizations, and even on a hyper-local geographic level. 

Let’s talk about how the Medicx edge can work for your brand.

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Benefits of HCP Digital Targeting


Amplify your message beyond medical sites to avoid endemic ad clutter


Reach HCPs across devices throughout their everyday lives (desktop computer, smartphone, tablet, etc.)


Build cross-channel frequency to strengthen your brand message and drive impact

Medicx Digital Case Study: Aligning Audience Definition with Measurement

Increasing brand awareness and driving patient conversations with HCPs

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Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to reach your audiences by leveraging actual patient and HCP health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyper-local areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.

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HIPAA-Compliant

  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Superior Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyper-local areas profiled across the US
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences