Medicx Media Solutions Strengthens Its Leadership Team With Key Executive Appointments
Tara Wacks joins as Senior Vice President of Marketing & Strategy and Beth Valencia as Vice President of Business Operations, Privacy & Compliance to Build Upon Rapid Growth
SCOTTSDALE, AZ, Sept 6, 2017 – Medicx Media Solutions, a leader in data-driven addressable media in the pharmaceutical and healthcare markets, today announced the appointment of two new executives to key roles on the leadership team.
Tara Wacks brings expertise in senior marketing positions in healthcare media to the newly created role of Senior Vice President of Marketing & Strategy, where she will evaluate and manage strategic initiatives and market opportunities that support Medicx Media’s expanding capabilities.
Prior to Medicx Media, Wacks was Vice President of Marketing for IAC-owned About.com where she founded a data-driven content studio and launched top websites across health, tech, personal finance, and food & home.
As Vice President of Ad Strategy for leading women’s lifestyle platform SheKnows Media, she transformed the product portfolio with branded content and native capabilities for advertisers. She also spent over a decade developing patient and consumer solutions at top health brands WebMD and Medscape.
Beth Valencia brings more than a decade of experience in compliance, data governance and product integration to the vital role of Vice President of Business Operations, Privacy & Compliance.
Valencia previously served as Senior Director of Data Governance and Compliance at Symphony Health Solutions, where she led the interpretation and education of data supplier and regulatory compliance requirements throughout the organization.
In addition, Valencia held Quality Assurance Management, Practice Consulting and Senior Account Management positions at Wolters Kluwer Health.
“We’re thrilled to bring two industry leaders in Tara and Beth aboard our executive team in these critical roles,” said Michael Weintraub, CEO, Medicx Media Solutions.
“Tara brings a high intellectual capability and authority to solve complex business problems. She has the leadership capacity to communicate effectively across the entire organization with pragmatism and analytical and tactical persuasiveness that delivers smart decision making with agility and flexibility.”
Regarding Valencia’s role, Weintraub added, “With our expanding data capabilities, we have a strategic imperative to lead the health media industry with the highest standards of data governance, compliance, and privacy. Beth’s expertise in this area expands Medicx’s capabilities in precision targeting while maintaining our strong heritage of HIPAA certification and patient and brand safety.”
The appointments come as Medicx Media’s data-driven advertising model fuels its explosive growth. In particular, the company’s Micro-Neighborhood® targeting service has been a leading driver behind executive and core team expansion.
About Medicx Media Solutions
For 10 years Medicx Media Solutions has pioneered data-driven targeting solutions optimized for pharmaceutical, over-the-counter, health, wellness, consumer packaged goods and personal care brands. The company specializes in online advertising, addressable TV, direct marketing, and lead generation. Medicx Media has locations in New York, Chicago, and Scottsdale. To learn more, visit Medicx Media Solutions at: www.medicxmedia.com.