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Our latest articles and updates

Medicx Upgrades Offering to Target Healthcare Professionals

Today Medicx Media Solutions, an analytically driven healthcare marketing solutions company, announced their upgraded capabilities to target healthcare…

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The Effects of COVID-19 on Media Consumption

It’s no surprise that COVID-19 has changed the way people live. Routines have been adjusted, new norms are being created, and behaviors surrounding the way we…

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Medicx Benchmarks Neighborhoods With Greatest Potential To Be At-Risk for Coronavirus-Related Health Complications

Now, when helping people stay healthy is more important than ever, Medicx is also leveraging its unique data assets and patented hyperlocal segmentation…

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One-on-One with Beth Valencia, Medicx Vice President of Business Operations, Privacy and Compliance

As the industry prepares for new legislation in 2020, the privacy and compliance executive discusses transparency, the breadth of her role, and the gold…

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7 Reasons To Up Your Addressable Advertising Game

Whether you have tested addressable TV, or you’re still sitting on the sidelines, growth projections show that it’s time to take addressability seriously.

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8 Questions to Ask Your Life Sciences Audience Data Partner

Here are the questions to ask when you are considering having Medicx manage your campaign or are working with another audience partner who uses a different…

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One-on-One with Virginia Evans, Medicx VP of Performance Analytics

From the value of audience quality and the focus on measurability to award-winning chili and 90s music, we learn what’s on this Medicx executive’s mind.

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Q&A Series: One-on-One with Medicx GM Dr. Eric Trepanier

The Medicx executive discusses the new team and company culture, his bullish outlook for 2020, and the fate of the lemurs of Madagascar.

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Your Guide to Smart Year-End Media Spending

As fourth-quarter approaches, your brand may find itself with money to spend before the end of the calendar year. At the same time, many media costs rise…

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Medicx Viewpoint: Navigating the Changing Reality of Privacy Legislation

With the first anniversary of the European Union's General Data Protection Regulation (GDPR) effective date in the rearview mirror, legislative ripples…

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Medicx Hires Scott Magnano as Chief Financial Officer

Medicx Media Solutions, the leading analytics-driven healthcare marketing solutions company, today announced that Scott Magnano joins the company as Chief…

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Q&A Series: One-on-One with Medicx CEO Michael Weintraub

We sat for a wide-ranging interview with Medicx CEO Michael Weintraub to discuss his career experiences with health data monetization, the right time to bet on…

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New Medicx Leaders to Drive Company’s Push for Growth and Product Expansion

Medicx Media Solutions, the leading data-driven healthcare media analytics company, today announced two appointments to its senior leadership team. Mark…

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Medicx Media Solutions Strategically Expands Leadership Team

Medicx Media Solutions, the leading data-driven healthcare media analytics company, today announced that Dr. Eric Trepanier PharmD, CFA joins the company as…

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Medicx Media Solutions Issued First U.S. Patent

Medicx Media Solutions, the leading U.S. data-driven healthcare media analytics company, today announced the issuance of U.S. Patent No. 10,262,761 to Founder…

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Medicx Maintains Its Industry Best Practice Leadership Position As The Premier HIPAA-Compliant U.S. Healthcare Media Company

Marking more than a decade of continuous third-party risk re-identification determination assessments, which is an evaluation of re-identification risks for…

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