Our Biggest Priority
The security of patient and consumer information is of paramount concern to Medicx Media Solutions and the requirements of HIPAA regarding patient privacy only add to this emphasis on security. That's why all of our Micro-Neighborhood® data and information has been certified by outside statistician's expert in HIPAA regulations as HIPAA compliant prior to being delivered to us.
Everyone at Medicx Media Solutions is committed to ensuring the availability, integrity and confidentiality of the information entrusted to us by our data suppliers and other stakeholders. We take a managed approach to security to ensure data protection throughout the entire life cycle from creation, transformation and use to storage and destruction.
As a further testament to our focus on information security, Medicx Media Solutions complies with laws and industry self regulatory guidelines and codes of organizations as well as Section 5 of the FTC guidelines relating to online privacy. In addition, we do not use, store nor do we accept any patient identifiable data from any of our data sources.
Our digital, direct and performance-based marketing solutions are in full compliance with federal and industry privacy regulations. We provide valuable customer data with the right level of transparency, choice and accountability:
- Exclude objectionable content characteristics (alcohol, politics)
- Exclude sites as needed
- Ensure competitive separation
- Utilize 3rd party verification tools (i.e. Double Verify)
- Adhere to all IAB privacy standards and is an active IAB Member
- Adhere to all DMA privacy standards and is an active DMA Member
- Registered with the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral Advertising
Last Updated July 16, 2015
The process we have designed for our online and offline data services is consumer friendly and does not involve Medicx Media Solutions's collection, use, storage, or sharing of any personally identifiable health or other personal consumer information. We instead use only data that has been previously de-identified and we aggregate that de-identified data into geographic-based profiles. The data we use to provide our services is collected from health insurance claims that our data suppliers have certified as de-identified and in compliance with the stringent regulations governing the deidentification process under the Health Insurance Portability and Accountability Act (HIPAA).
Medicx Media Solutions is committed to protecting the privacy of consumers. Medicx Media Solutions works with its data suppliers to ensure that it handles data consistent with the privacy guidelines developed by the Direct Marketing Association (DMA) Privacy Promise, the Online Privacy Alliance, the E-mail Service Provider Consortium, the Interactive Advertising Bureau (IAB), and the Digital Advertising Alliance(DAA). Medicx Media Solutions also requires its data suppliers to comply with HIPAA. This policy explains our services and information collection practices and details the measures we have taken to protect consumers' privacy and to ensure the integrity, security, and confidentiality of the information entrusted to us.
Medicx Media Solutions is a member of the Direct Marketing Association (DMA) and Interactive Advertising Bureau (IAB). Medicx Media Solutions adheres to the Digital Advertising Alliance's (DAA) Self-Regulatory Principles.
We Take Privacy SeriouslyThe security of patient and consumer information is of paramount concern to Medicx Media Solutions. Under the HIPAA regulations, there is a mechanism by which data can be legally recognized as de-identified after being examined by a third-party expert statistician. We require that all of the patient data that Medicx Media Solutions receives and incorporates into its databases have been previously certified as de-identified by expert statisticians in compliance with this regulation. Medicx Media Solutions takes precautions designed to ensure that at no point does Medicx Media Solutions use, store, or accept any personal health information or personally identifiable data from any of our data sources.
What Information Do We Collect and How Do We Use It?De-Identified Data
Medicx Media Solutions does not collect any data directly from consumers. Further, Medicx Media Solutions requires that our data suppliers provide us with only de-identified data – no personal health information or personally identifiable data. All of the data that Medicx Media Solutions uses to serve its online and offline advertising customers is received by Medicx Media Solutions as aggregated and de-identified data. Medicx Media Solutions receives data from different sources.
The first source of data Medicx Media Solutions receives is data from random health insurance claims that have been aggregated and de-identified. Our suppliers promise that this data is certified as de-identified for the purposes of HIPAA by statisticians.
The second source of data that Medicx Media Solutions receives is aggregated data that describes the demographics, usage, or characteristics of consumers who have agreed to take surveys on a variety of health topics.
These surveys are conducted by our partner Survey Providers. The participant responses to the health and wellness surveys have been anonymized for Medicx Media Solutions use. Our Survey Partners maintain all direct relationships with consumers. Please consult the privacy policies of our Survey Partners for more information on their privacy practices or you can write to Medicx Media Solutions and we will provide the mailing address for our Survey Partners.
The third source of data is collected from our owned and operated website, HealthyOffers.com. The site is a no cost marketplace for consumers to register and become members of a community that gains access to exclusive prescription drug co-pay savings card offers and over-the-counter drug discount coupons.
When consumers register with Healthy Offers and become members they must affirmatively opt-in to view and access prescription drug copay savings offers, health and wellness information and over the counter drug discount offers. As a member, consumers voluntarily provide personal information and affirmatively accept our Terms and Conditions. Members also must affirmatively confirm that they are 18 years or older and agree to allow Health Offers and our Partners to communicate directly to them health and wellness communications including savings offers and valuable information with any of the following addressable channels: email, direct mail, online, mobile, and television channels.
How Do We Use the Data?
Medicx Media Solutions merges theses sources and other anonymous and aggregate demographic data to derive mathematically modeled aggregate audience data ("Medicx Media Solutions Aggregate Data"), which is used to predict the prevalence of a medical condition or a treatment, usage patterns, and insurance coverage of an audience as a group within a specific Zip+4 geographic area. No personally identifiable information is included in this data when it is obtained, modeled or shared with our clients.
The aggregate Zip+4 audience information may be provided or sold to third parties wishing to tailor advertising to specific consumer segments. Additional data may be merged with the aggregate data Medicx Media Solutions receives to enable an analysis of advertising effectiveness, which is reported to advertisers on an aggregate, de-identified basis.
Disclosure of Information to Third PartiesMedicx Media Solutions shares the Medicx Media Solutions Aggregate Data it collects with our Clients, for online and offline advertising. This may include advertising networks, website publishers, retail, pharmaceutical, consumer packaged goods, and health insurance companies. Medicx Media Solutions provides this information to its clients and service providers in a variety of formats - none of which include any personally identifiable information of consumers. Our Clients represent that they handle the information we provide, including any merging of data they might perform, in compliance with their customer privacy policies, and our service providers are obligated to handle the information we provide confidentially.
Opting OutMedicx Media Solutions encourages all of our online partners and clients to participate and conform to the self-regulating practices under the FTC guidelines and through participation and conformance to principles and standards of organizations such as the Digital Advertising Alliance (DAA), Direct Marketing Association (DMA), and/or Interactive Advertising Bureau (IAB), which enables consumers to opt-out through links and cookies within their technology platforms. If a consumer wants their browser not to store anonymous information that one of our partners may use for serving advertisements, a simple procedure allows the consumer to opt-out.
In order to opt-out of cookies, visitors can manually delete cookies by following the instructions contained in the "help" section of their browser. They can also visit the websites of our partners for additional opt-out information and the following industry trade groups: