Job Type: Full-time
Job Location: New York, NY

Medicx Media is currently seeking a Strategist with exceptional analytic and diagnostic skills to oversee performance and yield management for Medicx Media’s programmatic buying practice. In this critical role, the Strategist will design, launch, and manage campaigns using Medicx Media’s demand-side platforms and bidding tools. The Strategist will work directly with other internal teams to understand and implement campaign requirements on the front-end, manage optimization within and across campaigns to meet client objectives, and translate the resulting performance and insights back out to internal stakeholders. A Strategist should not only have strong analytic skills but excellent communication skills to impart critical information to a broad non-quantitative audience.

RESPONSIBILITIES

  • Responsible for digital media campaign tier 1 accounts (defined as high-revenue/high-strategic value)
  • Participate in account meetings and conduct quarterly business reviews with key client teams
  • Assist the Senior Director of Digital Media Strategy in establishing best practices and generate supporting documentation to help strategist team
  • Contribute to revenue growth by providing incremental opportunities
  • Act as subject matter expert for our demand platform stack, including DSP, ad serving and verification platforms
  • Extend subject matter expertise and guidance in analyzing campaign 1st and 3rd party data and providing insights and trends
  • Provide inputs and guidance around campaign design, including requirements for success and optimal use of Medicx Media’s demand-side platforms
  • Execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, cost management, identifying and implementing optimizations, issue identification and escalation
  • Familiar with campaign setup, tag implementation and troubleshooting, campaign optimizations and reporting
  • Work with Sales team to understand goals, address client needs, and communicate results and insights back to clients
  • Facilitate reporting and ad hoc analysis for each campaign
  • Work with internal Operations and Product Technology teams to design and implement new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
  • Provide subject matter expertise to Medicx Media teams and clients, including weekly Sales and Operations team meetings
  • Provide feedback and input for product development efforts

REQUIREMENTS

  • Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms
    • Categorization of publishers and content providers
    • Advanced digital executions
    • Dynamic creative
    • Attribution
    • Targeting
    • Viewability
  • 2-3 years of experience in Digital Media, (e.g. revenue operations, client solutions, campaign management, digital platform oversight, yield management, etc.
  • Experience working with large data sets and understanding of analytic methodologies for evaluating data
  • Proven ability to think creatively about challenging analytic problems
  • Ability to self-manage, multi-task, prioritize, and pay strong attention to details
  • Able to effectively manage costs while exceeding performance and viewability goals
  • Excellent communication skills – ability to distill key ideas for a non-mathematical audience
  • Proven ability to work with and influence cross-functional teams
  • Strong knowledge of MS Excel
  • Working knowledge of 3rd party verification tools, (eg. DoubleVerify, ComScore, IAS, Moat, etc.)
  • Hands-on experience with data visualization tools, (eg. Datorama or Tableau)

REQUIRED EDUCATION

  • Bachelor’s degree in a quantitative discipline or relevant experience

TO APPLY

You can submit your cover letter and resume directly to Recruiting@medicxmedia.com if you are interested in being considered for this position.