One-on-One with Beth Valencia, Medicx Vice President of Business Operations, Privacy and Compliance

One-on-One with Beth Valencia, Medicx Vice President of Business Operations, Privacy and Compliance As the industry prepares for new legislation in 2020, the privacy and compliance executive discusses…


7 Reasons To Up Your Addressable Advertising Game

7 Reasons To Up Your Addressable Advertising Game By: Gregg Rogers, Director, Product Development, Advanced TV & Partnerships   Whether you have tested addressable TV, or you’re still sitting on the sidelines, growth projections…


8 Questions to Ask Your Life Sciences Audience Data Partner

8 Questions to Ask Your Life Sciences Audience Data Partner As marketers continue to shift their focus to finding the ideal audience regardless of platform, the quality and precision of the audience data powering campaigns are becoming…


One-on-One with Virginia Evans, Medicx VP of Performance Analytics

One-on-One with Virginia Evans, Medicx VP of Performance Analytics From the value of audience quality and the focus on measurability to award-winning chili and 90s music, we learn what’s on this Medicx…


Q&A Series: One-on-One with Medicx Sales Leader Mark McCarthy

One-on-One with Medicx Sales Leader Mark McCarthy The seasoned sales chief shares his outlook on solution-based selling, data’s power to drive better health outcomes, and his humble, hungry, and…


Q&A Series: One-on-One with Medicx GM Dr. Eric Trepanier

One-on-One with Medicx GM Dr. Eric Trepanier The Medicx executive discusses the new team and company culture, his bullish outlook for 2020, and the fate of the lemurs of Madagascar.   Q: You’ve had a…


Your Guide to Smart Year-End Media Spending

Your Guide to Smart Year-End Media Spending As fourth-quarter approaches, your brand may find itself with money to spend before the end of the calendar year. At the same time, many media costs rise during this period of time. Here’s how…


Medicx Viewpoint: Navigating the Changing Reality of Privacy Legislation

Medicx Viewpoint: Navigating the Changing Reality of Privacy Legislation   With the first anniversary of the European Union’s General Data Protection Regulation (GDPR) effective date in the rearview mirror, legislative ripples…


Q&A Series: One-on-One with Medicx CEO Michael Weintraub

One-on-One with Medicx CEO Michael Weintraub We sat for a wide-ranging interview with Medicx CEO Michael Weintraub to discuss his career experiences with health data monetization, the right time to bet on…