With nearly 10 years of industry innovation and significant marketing and media success, we have pioneered unparalleled data-driven media and marketing solutions optimized for pharmaceutical, over-the-counter, health, wellness, consumer packaged goods and personal care brands.

Our Leadership

Michael Weintraub

Founder, President & CEO

Besides Michael’s passion for pushing the envelope while building and running Medicx, he loves spending time with his family and his three dogs. Michael also devotes an equal amount of time to his other passion, living a healthy and fit lifestyle. Prior to starting Medicx Media Solutions, Michael was Executive Vice President and GM for Wolters Kluwer Health (formerly NDCHealth and now Symphony Health).

He served in numerous roles at NDCHealth from Executive Vice President of Sales for the Information Management Solutions unit, to the architect, creator and General Manager for NDC's Retail Pharmacy Informatics group. Michael is recognized as a leader in the U.S. pharmaceutical industry's application of anonymous patient level data for sales compensation, targeting, marketing, and media insights and activation. Michael studied Pharmaceutical Marketing at Dartmouth under the Pharmaceutical Ad Council’s curriculum, received his B.S. in Pharmacy from University of Arizona, and served as an Adjunct Professor of Pharmacy at the University of Arizona, College of Pharmacy in his earlier years.

Eric Trepanier, PharmD, CFA

Executive Vice President & General Manager

When he isn’t traveling to far-flung destinations such as Madagascar or working out at his local CrossFit box, Eric leads all aspects of Medicx Media’s day-to-day strategy and operations. With more than 25 years of industry experience, Eric has always had a passion for healthcare.

Eric previously served as SVP of Marketing Sciences at WebMD where he led a multi-functional team responsible for strategic sales, analytics, market research, and business intelligence. He was also part of the highly successful leadership team that drove double-digit revenue and profit growth from 2013-2016 and ultimately sold the company to Internet Brands, which is in the portfolio of private equity firm KKR. 

Before WebMD, Eric worked on Wall Street researching and investing in healthcare companies for blue chip-firms including Citibank, UBS Securities, and BlackRock. He began his career by founding Global Health Consulting, a healthcare consulting firm catering to the pharma industry and academia in Canada, Europe, and South America. Eric holds an MBA degree from The Wharton School and his Doctor of Pharmacy degree from the University of Toronto. 

Frank Hicks

Executive Vice President, Product Strategy, Partnerships & Special Projects

Aside from smoking cigars, traveling the world and spending a worrisome amount of time with Murphy (his golden retriever), Frank has spent more than 30 years designing, developing and deploying best-in-class operations across a variety of industries. After serving with the U.S. Naval Security Group and completing his education in aeronautical science, he started directing airline operations: Altair Airlines and Midway Airlines. In 1991, Frank joined United Technologies Corporation to lead their Global Corporate Services Program. He joined Carlson Companies in 1994, where he led their travel division.

Upon completion of the Executive MBA Program at the University of Minnesota, Carlson School of Management, Frank co-founded Yatra Corporation, a development company for patented analytic applications. In 2005, Frank led Wolters Kluwer Health's (formerly NDCHealth) business and technology transformation program. Prior to joining Medicx Media Solutions, Frank was Managing Partner with VISTX, Inc.

Bob Campbell

Chief Financial Officer

Bob has spent his entire career focused on accounting and financial management. Prior to joining Medicx Media Solutions in 2015 as the CFO overseeing financial and human resource related activities, Bob was the Controller for Symphony Health Solutions, where he directed many the company’s financial activities as well as elements associated with the divestiture from Wolters Kluwer Health. Bob has also held financial management positions with Medaire Inc., Wolters Kluwer Health and Starwood Hotels and Resorts Worldwide, Inc.

Bob holds a Bachelor of Business Administration in Accounting from Kennesaw State University and a Master of Business Administration from Western International University.

Mark McCarthy

Senior Vice President, Sales

Mark is an industry veteran with 15+ years of life sciences selling experience. Prior to Medicx, Mark was with Aptus Health, where he led global commercial teams including sales, operations, strategy and guided the sales organization with a customer focus. Within the industry, Mark has also held leadership positions with Prognos, WebMD, and Medsite.

Loretta Lurie

Senior Vice President, Strategy & Account Services

A long-time resident of and champion for New York City’s historic Park Slope neighborhood, Loretta is an accomplished senior advertising executive with 25+ years of proven success in managing multi-faceted businesses, leading cross-functional teams, driving sales and building profitability. She spent a significant portion of those years overseeing $100MM in integrated marketing spend across 24 pharmaceutical brands for GlaxoSmithKline. She also held leadership positions at leading agencies including Spark Foundry, Outcome Health, and PHD Worldwide. In addition to life sciences and healthcare, Loretta’s diverse experience spans verticals including telecom, automotive, technology, and CPG.

Beth Valencia

Vice President, Business Operations, Privacy & Compliance

Beth Valencia brings more than a decade of experience in compliance, data governance and product integration to the vital role of Vice President of Business Operations, Privacy & Compliance. She previously served as Senior Director of Data Governance and Compliance at Symphony Health Solutions, where she led the interpretation and education of data supplier and regulatory compliance requirements throughout the organization. In addition, Beth held Quality Assurance Management, Practice Consulting and Senior Account Management positions at Wolters Kluwer Health.

Eric Hunter

Vice President, Marketing & Marketing Strategy

A self-professed streaming fan and aspiring ski bum, Eric has 20+ years of experience delivering strategic integrated marketing solutions across digital, video, mobile, social, experiential and print platforms.

Most recently Eric was the Associate Publisher of Integrated Marketing for Men’s Health where he led sales side marketing for the world’s largest men’s lifestyle media brand. During his time at Men’s Health, Eric oversaw the successful production of the Men’s Health URBANATHLON®, the brand’s three-city urban obstacle race which laid the groundwork for the obstacle racing movement that is still highly popular around the world today.

In addition to contributing his marketing talents to sister brand Women’s Health for two and half years, Eric has worked for a variety of other leading media brands including GQ, Men’s Journal, Town&Country, and Town&Country Travel.

A graduate of Washington & Lee University, Eric calls New York City’s Riverdale neighborhood home.

Virginia Evans

Vice President, Performance Analytics

A former high school math teacher and internal consultant with AT&T, Virginia now leads performance analytics for Medicx. She brings more than 20 years of pharmaceutical industry experience to the company. 

Before joining Medicx, she led insights and performance intelligence at Sharecare and Quality Health. As a Senior Client Solutions Director at inVentiv Health, Virginia managed Sales Force Optimization analytics for pharmaceutical and medical device clients including market segmentation, forecasting, promotion response, product and portfolio optimization, alignment, and call-planning activities. Ginger has an MS in Statistics from the University of Tennessee and a BA in Mathematics from St. Andrews Presbyterian College.  

Noel Webb

Vice President, Digital Strategy & Platforms

When not chasing down a busy toddler or planning his next culinary adventure, Noel is running all aspects of campaign strategy and ad operations for Medicx Media. With over 15 years of experience in digital ad tech, Noel's experience spans account leadership, advanced client solutions, product and technical project management and partner development. He has worked both client-facing roles, from C-level strategic planning to tactical day to day operations, and behind the scenes, getting his hands dirty with product, support and development teams.

Prior to Medicx Media Solutions, Noel directed platform solutions for enterprise clients such as Verizon at AOL, leading their display and video campaigns while managing their audience and attribution profiles. Before that, he built out the demand-side technical account management team at Rubicon Project, managed the then-nascent OVP business models for clients at Kit Digital, and curated all of the workflow and information systems across several key properties at IAC, among other things. Noel is an Indiana University alum, an avid technologist, and can hold his own at any karaoke bar.

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