Prospect With Scale and Accuracy
Our mScores™ and mScores Plus™ databases are both consumer health prospect universe and lead generation databases with a variety of selectable data elements. mScores are predicted prevalence scores by Zip+4 derived from a HIPAA certified database encompassing billions anonymous health insurance claims providing a highly responsive addressable direct marketing database for direct mail, e-mail, display or broadband video ads, newspaper and magazine inserts, addressable cable TV, telemarketing and market research. mScores Plus is built from over 20 million 100% opt-in self-reported consumer health responders that can also be utilized in addressable campaigns
Medicx Media has four components to its prospecting solutions that link together for maximum impact and effectiveness. Typically giving our clients a 100%+ increases in response rates over national averages and an increased ROI through incremental revenue and reduced waste.
We identify who the best prospect audiences are; where the best prospect audiences are located in the marketplace; and what direct marketing channel can you use to reach your audience and communicate with them — direct mail, email, display ad, broadband video ad; how did the campaign work? Did you see an increase in response rates? How much in new prescription sales or new patient starts did the campaign deliver in terms of ROI?
The Medicx Media approach to prospecting is a cost-effective solution because it normally relies on the integration of existing HIPAA certified and de-identified insurance claim data, and focused qualitative (self-reported “opt-in” survey) data, rather than the costly acquisition of new data through large-scale custom research or national screenings.